JULY10

SUMMARY

The Digital Marketer 2010

New Data Protection Directive

Interview with Tim Barber

Interview with Gillian Key-Vice

Optimising collections

EVENTS

Experian News

Online competitive intelligence service Hitwise launched in France

Experian has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France.

Experian's Internet measurement service will help marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.

» read more on hitwise.com

CheetahMail Named a Leader Among Email Service Providers

Experian Marketing Services has been named by Forrester Research as one of the leaders in The Forrester Wave: Email Marketing Service Providers, Q4 2009. Experian CheetahMail, Experian Marketing Services' email capability, was named a leader and earned the highest score in market presence when compared with other vendors in its category.

» read more on cheetahmail.com

Capitec Bank in South Africa selects Experian for debt management and collections

The retail bank will use Experian's Tallyman software to efficiently manage customers in arrears, improve profits and increase working capital by reducing debt write-offs and releasing cash locked up in outstanding debt.

» read more on Experian SA press centre

Experian Mosaic launched in Germany

Experian Mosaic uses the company's extensive data and analytics capabilities to classify Germany's 68 million adult population into ten major lifestyle groups and, within these, a further 41 separate types.

Experian Mosaic classifies over a billion consumers worldwide and is used in 30 countries covering the USA, Europe and Asia Pacific.

» read more on experian.de

Welcome to Experian Panorama

Experian Panorama is the new quarterly newsletter from Experian. Here you will find in-depth articles, interviews and debates covering local and global topics related to the Experian business expertise. From digital marketing to fraud prevention, going through credit, collections, segmentation or business intelligence topics.

Experian has recently published the latest version of its annual digital benchmark report, updated to reflect the latest trends of consumer behaviors and preferences.

The 2010 Digital Marketer: Benchmark and trend report is designed to help marketers better connect with consumers as companies worldwide continue to shift to digital channels at a faster pace. Set to answer the questions of who are our customers, how do they behave and what motivates them, the paper presents and analyzes a wealth of online data, providing actionable answers on consumer behaviour and different online marketing channels.

Read more »

DATA PROTECTION

European Commission to develop new Data Protection Directive by end of 2010

European Commissioner Vivianne Reding has started the process to revamp the 15 years old Data Protection Directive with a public consultation that got over 160 responses.

The new Directive will cover areas such as social networking, RFID tags and behavioural online advertising.

Read more »

TELECOM MARKET

"Despite the economic environment, opportunities to grow will always exist"

We talked with Tim Barber, Head of the Telecom Market in Experian for UK & EMEA just after the 5th edition of the International Telecom and Multimedia Forum.

Tim explained how Telcos manage risk and fraud, the convergence with banking, and the opportunities in mobile marketing and payments.

Read more »

DATA SHARING

"Full data sharing can be a winning strategy and benefit the economy as a whole"

Gillian Key-Vice is Head of Goverment Affairs in Experian for EMEA and the Asia-Pacific regions.

We made an interview with her to know the latest developments on the Consumer Credit Directive.

Read more »

COLLECTIONS

Optimising collections for the current climate: Key Principles for Success

In the current economic environment lenders are currently faced with dramatic changes in customer profiles.

Learn about the best practices that could help optimise your collections process.

Read more »