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Panorama - an Experian newsletter

WINTER

Experian - A world of insight

SUMMARY

How to counter fraud risk

Using the right marketing channel

International Credit Risk Forum '10

The journey of data quality

Report: Online advertising is growing

 

Experian News

One in ten SME firms key to driving future employment growth in the UK

New analysis published by Experian reveals that over the last 10 years, 4.4 million jobs were created by fewer than 10 per cent of SMEs. According to Experian’s analysis, these ‘champion’ high-growth firms created two thirds of all the jobs within the SME community and identifying and nurturing potential champions holds the key to driving economic growth.

» read more on experian.com

 

Experian Mosaic segmentation system launched in France

Mosaic gathers socio-economic data for more than 26 million french households and allows companies to improve the quality of their own data, allowing for much more effective and targeted marketing campaigns.

» read more on experian.fr

 

QAS ID Check allows for early fraud detection

QAS has rolled out their ID Check product line in France, which allows for early fraud detection, as it verifies the identity of the user upon registration on a website.

» read more on qas.fr

 

Experian launches CheetahMail email marketing service in India

Experian has further expanded its global Marketing Services footprint with the launch of Experian CheetahMail in India.

Experian’s global email marketing service will enable domestic and international businesses operating in India to create and deploy highly targeted and relevant email communications that generate the maximum return on investment.

» read more on experian.com

How can organisations counter their fraud risk

Fraud is a multi-billion Euro international industry. With the availability of the internet, increasingly sophisticated technology and freedom of movement across borders, criminals are able to target and exploit organisations in multiple countries, increasing their gains whilst reducing the likelihood of being identified and subsequently caught.

Read more »

DIGITAL MARKETING

Using the right marketing channel to enhance customer engagement

Using the right marketing channel to enhance customer engagement

A survey conducted in 2010 with consumers in the European Union showed that most consumers don't trust brands when it comes to choose the right channel to communicate with them.

Read more »

CREDIT RISK

David Groom speaking on the Credit Risk Forum 2010

International Credit Risk Forum: Power of data in the new market dynamics

David Groom, Managing Director of Decision Analytics EMEA in Experian, talks about the latest Credit Risk Forum, in which credit risk managers from almost 40 countries met for 2 days of keynotes and case studies.

Read more »

DATA MANAGEMENT

The journey of data quality

The journey of data quality

Data is a core asset for businesses, but according to research by Experian QAS, business data may decay up to 37% each year.

Read more »

DIGITAL ADVERTISING

Online advertising is growing

According to the IAB AdEx 2009 report, released in September 2010, online advertising spending in Europe reached in 2009 14.7€ billion, growing 4.5% from 13.2€ billion in 2008.

Read more »

 

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