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Panorama - an Experian newsletter

WINTER 2012

Experian - A world of insight

SUMMARY

Strategic Customer Management for SME portfolios – Part 1

Should you be fusing your offline and online insights?

Prioritising new markets and locations

Businesses across the EU should start preparing to implement the "Cookie Law"

Online advertising market grows 15.4% in Europe

 

EVENTS

Experian next events
 

News

Experian research shows survival rate for start-ups increases if there is an older director on board

The number of young entrepreneurs starting up their own business has increased by nearly a quarter (22%) in the past three years in the UK, according to research by Experian. However, almost half of these businesses (45%) are wound up within two and a half years and a further 22% fail between two and a half and three years.

However, the research also reveals that the survival rate for start-ups increases if there is an older director on board. When a young director, aged between 16 and 25 teams up with someone aged 26 or older, 39% of businesses survive post three years (compared to just a third when started by a sole young director). Survival rates soar to 48% when a young director joins forces with more than one older director.

» read more on experian.com

 

More than two thirds of SMEs in the UK expect growth in 2012

A poll of small and medium sized enterprises (SMEs) in the UK conducted by Experian reveals that 70 per cent are expecting sales growth in 2012. Almost one in five SMEs (18 per cent) also plan to increase their headcount next year.

» read more on experian.com

 

Experian launches fraud prevention service in Russia

Experian has launched its National Hunter fraud prevention service in Russia. The system, which identifies fraudulent credit applications, has been tailored for the Russian market in partnership with the United Credit Bureau and five major Russian banks.

Optimised for banks specialising in retail lending, National Hunter provides a unique collaborative environment for organisations to identify fraud at the point of application.

» read more on experian.com

Strategic Customer Management for SME portfolios

Customer Management (or account management) has been a defining feature of Retail Banks for many years, particularly in the field consumer lending. However, within Small to Medium Enterprises (SME) portfolios, this feature has been adopted in a less uniform manner, going from some of the most sophisticated and leading-edge practices within Retail Banking as a whole through to very rudimentary practices with offline scores created but utilised infrequently.

Read more »

ANALYTICS & DATA

Should you be fusing your offline and online insights?

Should you be fusing your offline and online insights?

Most organisations have their offline and online teams operating in isolation with neither really understanding what the other is doing. This leads to missed opportunities to utilise traditional offline learnings about their base in the online world and vice versa. It is important to remember that consumers don’t work in channel silos.

Read more »

LOCATION INSIGHT

Prioritising new markets and locations

Prioritising new markets and locations

When considering entering in a new market, a store led business must sift through multiple options in order to design the best possible roll-out strategy. But it is only when faced with imminent expansion that most medium-to-small sized businesses seek to prioritise the highest potential opportunities in their market of focus.

Read more »

LEGISLATION

Prioritising new markets and locations

Businesses across the EU should start preparing to implement the “Cookie Law”

The “Cookie law”, as it is commonly known, was introduced as a result of increasing concerns over the use of cookies for behavioural marketing. After its implementation as local legislation, sites would need to ask visitors their consent to place cookies in their PCs. What can you do to anticipate this?

Read more »

ONLINE ADVERTISING

Online advertising market grows 15.4% in Europe

Online advertising market grows 15.4% in Europe

All European online advertising markets experienced growth, with 5 key markets reaching the billion mark, and 6 countries where the online advertising expenditure accounted for more than 20% of the total. The market has never ceased to grow, and even if the economic climate slowed that growth to 4.5% in 2009, in 2010 it was back to double-figures, as advertisers put their confidence (and budgets) in digital channels.

Read more »

 

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