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Panorama - an Experian newsletter

SPRING 2012

Experian - A world of insight

SUMMARY

The challenge of Big Data in marketing

Strategic customer management for SME portfolios - Part 2

Managing risk in product bundles for mobile customers

Experian International Telecom Forum

Challenging the individual customer paradigm: Building insight in the automotive industry

 

EVENTS

Experian next events
 

News

Turkcell chooses Experian to enhance customer contact management

Turkcell, the leading communications and technology company in Turkey, has implemented Experian's Marketswitch Optimization software to advance its customer contact management strategy.

Marketswitch Optimization analyses data and predictive models for each individual customer to ensure direct marketing activity and responses to inbound enquiries are relevant to each individual customer and in line with business objectives. This new insight will further enhance the effectiveness of Turkcell's customer acquisition activity and enable greater operational efficiency.

» read more on experian.com

 

Experian unveils next generation decision management software

Experian has announced the UK availability of PowerCurve, its new decision management software portfolio, which helps organisations manage and grow their portfolios by improving the way they use information to make customer decisions.

PowerCurve Strategy Management enables organisations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It gives business users the ability to easily design, test, execute, and continuously improve decision strategies.

» read more on experian.com

 

Experian launches its new generation of Indian Bureau Scorecards

The Experian Credit Information Company of India has announced the launch of the next generation of Experian Delphi Credit Scores for customer acquisition and management to enable Banks and NBFCs to achieve even greater insight from credit bureau data.

Post-acquisition, the Experian Delphi Credit Score for Customer Management provides the risk forecast score at a point in time to help lending institutions to better manage credit limits, pricing, collections strategies, cross-sales, & Basel II compliance.

» read more on experian.com

The challenge of Big Data: marketing as a data-driven organization

As we look towards the new financial year and reflect on the current economic challenges and recent developments, particularly in mobile and social in 2011, one thing that seems to cut through is the growth in data. A recent IDC study found that digital data and information is doubling every two years. We all need to consider how data and its use will affect our busines and our marketing initiatives.

Read more »

SME LENDING

Strategic Customer Management for SME portfolios - Part 2

Strategic Customer Management for SME portfolios - Part 2

This article is second in a 2-part series that explores SME customer management. Experian's approach to optimize SME Customer Management highlights the use of data, decisioning and MI across the originations, customer management and collections arenas, with control maintained by the business.

Read more »

RISK & TELECOM

Managing risk in Telco product bundles for mobile customers

Managing risk in Telco product bundles for mobile customers

Just as Telcos were starting to control the risk associated with their mobile subscribers, the organisation throws a new challenge their way, product bundles or packages.What impact does that have on the risk mobile customers represent?

Read more »

TELECOM FORUM

Experian International Telecom Forum

Experian International Telecom Forum

The Experian International Telecom Forum hosted its 7th edition in Rome, on 14th and 15th of June. The Telco market has become highly competitive, as companies evolve into full-service communication providers, and the Forum is a pivotal lens through which to assess the current environment. It has quickly become one of the key meeting points for marketing and risk professionals in the Telecom industry.

Read more »

CUSTOMER VIEW

Building insight in the automotive industry: Challenging the individual customer paradigm

Challenging the individual customer paradigm: Building insight in the automotive industry

The key challenge that the automotive industry has always faced is a lack of customer insight. This is caused by the fragmented nature of how data is captured and who really owns the customer – the brand or the dealer. Because of this manufacturers and dealers have had to find innovative ways to target and communicate with potential customers.

Read more »

 

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