Risk Aversion & Marketing in the Digital Age

Videos from the 2010 Telco Forum

Telecom and Multimedia Forum; Industry expertise;Customer Value Management: Trends; Customer Experience; Multi-Channel Strategies Applied; Lisa Modisette, Amdocs Consulting; Michael Boevink; Telecoi BV; Earn Money with Interactive Mobile Solutions; Market experience: Credit Vetting Experience; British Telecom Italy; Ortenzio Bibbò, Credit and Risk Manager, British Telecom Italia; Experian experts; Digital Advertising Services: How to Monetise your Customer Data; Alex Kuhnel, Product and Delivery Director, Experian.

Video Overviews

Many thanks to our fantastic presenters at the 2010 Telco Forum.  Please feel free to distribute to colleagues and peers.

Customer Value Management: Trends in Managing the Customer Experience in Multi-Channel Strategies Applied
Lisa Modisette – VP Strategy Consulting, Amdocs Consulting (US)

This video discusses the complexities of managing the customer experience versus profitability in the new digital era as well as how to manage customers in a multi-channel environment.

Strategies to create new business models and cases earning money with interactive mobile solutions
Michael Boevink – Director/Owner, Telecoi BV (Netherlands)

Learn about successful, new business models in an ever increasing mobile market.  Michael Boevink explains case studies within mobile advertising, mobile technology, and mobile database building.

Mobile Virtual Network Customer Management: Challenges & Opportunities
Kevin Stanfield – Head of Professional Services, Martin Dawes Systems (UK)

Leveraging technology such as credit and risk management solutions are helping push MVNOs forward in today's market. Learn about the kind of technologies that create a win-win situation for MVNOs and their customers alike.

Credit Verification Experience: British Telecom Italy
Ortenzio Bibbò – Credit & Risk Manager, British Telecom (Italy)

See how BT Italy overcame a high bad debts ratio upon implementing a credit vetting process for new and old customers alike.  BT Italy not only reduced bad debts, but also improved process quality and overall efficiency. 

Digital Advertising Services: How to monetise your customer data
Alex Kuhnel – Product & Delivery Director, Experian Digital Advertising (UK)

Experian delivers consistent targeting and measurement for all customer data.  In this video, Alex Kuhnel explains how to leverage this offline customer data in the digital environment. 

  • © Experian 2010. All rights reserved.